United Kingdom · Local Authorities · Compare
South Gloucestershire vs Swindon
South Gloucestershire (South West, England · ~288k people) · Swindon (South West, England · ~223k people)
Of 7 strictly-comparable measures: South Gloucestershire leads on 3, Swindon on 4. Which trade-offs matter is yours to weigh — the rows below show where each one wins.
Head to head
Median pay
ONS ASHE (residence) · 2025
South Gloucestershire
£41,236/yr
Better than 65% of UK LAs
Swindon
£39,421/yr
Around UK average
South Gloucestershire: 5% higher median pay.
House price
ONS HPSSA-9 median · Year ending Sep 2025
South Gloucestershire
£340,000
Worse than 65% of UK LAs
Swindon
£280,000
Around UK average
Swindon: 21% lower median price.
Monthly rent
ONS PIPR (newly-signed lets) · 2026-03
South Gloucestershire
£1,445/mo
Worse than 80% of UK LAs
Swindon
£1,082/mo
Worse than 57% of UK LAs
Swindon: 34% lower median rent.
Council tax (Band D)
MHCLG · 2026-27
South Gloucestershire
£2,551/yr
Worse than 81% of UK LAs
Swindon
£2,438/yr
Around UK average
Swindon: £113 less per year at Band D.
Recorded crime
ONS PFA Table C4 · Year ending Dec 2025
South Gloucestershire
72.4/1k
Around UK average
Swindon
68.8/1k
Better than 56% of UK LAs
Swindon: 5% lower recorded-crime rate.
Deprivation (IMD)
MHCLG Indices of Deprivation · 2019
South Gloucestershire
11.7
Better than 85% of UK LAs
Swindon
18.6
Around UK average
South Gloucestershire: lower average deprivation score (11.7 vs 18.6).
Schools (Ofsted)
Ofsted MI · Feb 2026 snapshot
South Gloucestershire
97.3%
Better than 87% of UK LAs
Swindon
93.0%
Around UK average
South Gloucestershire: 4.3 percentage points more pupils in Good/Outstanding schools.
What local pay actually covers
Same-place ratios — each area's own median rent and house price against its own median gross pay. A cheap-looking area stops looking cheap when local pay is lower still.
South Gloucestershire
Rent takes 42% of median gross monthly pay
A median home costs 8.2× median annual pay
Swindon
Rent takes 33% of median gross monthly pay
A median home costs 7.1× median annual pay
Full South Gloucestershire profile →
Every indicator, all state-funded schools with Ofsted grades, and similar areas.
Full Swindon profile →
Every indicator, all state-funded schools with Ofsted grades, and similar areas.