United Kingdom · Local Authorities · Compare
South Gloucestershire vs Wiltshire
South Gloucestershire (South West, England · ~288k people) · Wiltshire (South West, England · ~504k people)
Of 7 strictly-comparable measures: South Gloucestershire leads on 3, Wiltshire on 3, 1 effectively tied. Which trade-offs matter is yours to weigh — the rows below show where each one wins.
Head to head
Median pay
ONS ASHE (residence) · 2025
South Gloucestershire
£41,236/yr
Better than 65% of UK LAs
Wiltshire
£39,047/yr
Around UK average
South Gloucestershire: 6% higher median pay.
House price
ONS HPSSA-9 median · Year ending Sep 2025
South Gloucestershire
£340,000
Worse than 65% of UK LAs
Wiltshire
£320,000
Worse than 60% of UK LAs
Wiltshire: 6% lower median price.
Monthly rent
ONS PIPR (newly-signed lets) · 2026-03
South Gloucestershire
£1,445/mo
Worse than 80% of UK LAs
Wiltshire
£1,056/mo
Worse than 56% of UK LAs
Wiltshire: 37% lower median rent.
Council tax (Band D)
MHCLG · 2026-27
South Gloucestershire
£2,551/yr
Worse than 81% of UK LAs
Wiltshire
£2,572/yr
Worse than 84% of UK LAs
Effectively tied — under 2% apart.
Recorded crime
ONS PFA Table C4 · Year ending Dec 2025
South Gloucestershire
72.4/1k
Around UK average
Wiltshire
48.9/1k
Better than 89% of UK LAs
Wiltshire: 48% lower recorded-crime rate.
Deprivation (IMD)
MHCLG Indices of Deprivation · 2019
South Gloucestershire
11.7
Better than 85% of UK LAs
Wiltshire
13.4
Better than 75% of UK LAs
South Gloucestershire: lower average deprivation score (11.7 vs 13.4).
Schools (Ofsted)
Ofsted MI · Feb 2026 snapshot
South Gloucestershire
97.3%
Better than 87% of UK LAs
Wiltshire
93.2%
Better than 59% of UK LAs
South Gloucestershire: 4.1 percentage points more pupils in Good/Outstanding schools.
What local pay actually covers
Same-place ratios — each area's own median rent and house price against its own median gross pay. A cheap-looking area stops looking cheap when local pay is lower still.
South Gloucestershire
Rent takes 42% of median gross monthly pay
A median home costs 8.2× median annual pay
Wiltshire
Rent takes 32% of median gross monthly pay
A median home costs 8.2× median annual pay
Full South Gloucestershire profile →
Every indicator, all state-funded schools with Ofsted grades, and similar areas.
Full Wiltshire profile →
Every indicator, all state-funded schools with Ofsted grades, and similar areas.